Week 4

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Question

What's up with micro-targeted political messaging?


Papers

Targeted Campaign Appeals and the Value of Ambiguity (Hersh & Schaffner 2012)

Studies examining how voters respond to micro-targeted appeals.


Does microtargeting matter? Campaign contact strategies and young voters (Endres & Kelly 2017)

Studies the consequences of micro-targeting strategies for which voters get contacted.


Moral reframing: A technique for effective and persuasive communication across political divides (Feinberg & Willer 2019)

Short review of the evidence for 'moral reframing' strategies in political messaging.


The Accuracy of Microtargeted Policy Positions (Endres, 2016)

Very short study of the accuracy of micro-targeting.

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